308 SW: Welcoming and practical for improved driving enjoyment

Just a few months after the launch of the new 308 hatchback into the medium car segment, Peugeot now presents the SW version. The 308 SW was fi rst unveiled in the form of a concept car at last year’s Frankfurt Motor Show. It builds further on the appeal of the 307 SW and estate versions, whose attractive and innovative packaging has won over the hearts of nearly 900,000 customers in the six years since they fi rst appeared on the market. The 307 SW is a unique and original concept which combines a number of strengths such as driving enjoyment, onboard comfort and convenience, comprehensive equipment levels and good load carrying abilities. Since its launch it has been very well received by the car buying public. It has been especially successful with individuals who for practical reasons, found that a hatchback vehicle lacked a certain something and were uninspired by the design of M1 segment MPVs. A public who also required space and practicality for their leisure activities, interaction and user-friendliness, but above all wanted a vehicle with great visual appeal and driving enjoyment. Like the 308 hatchback, the SW capitalises on all the strong points of the “T7” programme : The semi-tall architecture ensuring greater interior space, interior brightness and visibility, a strong stylistic identity, perceptible quality and meticulous attention to detail, all combined with road holding and safety of the highest order. The 308 SW also benefi ts from many of the features of the original SW concept car which guaranteed the success of its predecessor but, develops them even further. For example, the panoramic glass roof is now 27 % larger (Total area of 1.68 m2), the modularity is easier to operate and improved and it now has a very practical large opening rear tailgate glass… All these new developments will help to meet even the most diverse requirements and lifestyle situations of its users.